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The brand on the outside (with customers) is only as strong as the brand on the inside (of your organization)! HR executives are being provided a real opportunity to step forward as leaders in building their organization's brand. Karl D. Speak will present a real-world understanding of this opportunity and a set of tools to enable HR executives to address this important emerging need for all growing organizations.
About the presenter . . .
Karl D. Speak is a consultant who delivers powerful insight and practical advice on brand management issues and is a recognized innovator in establishing brand building as an organizational development competency.
Karl has implemented his contemporary approach to brand management with a wide range of corporate clients, such as Allina Health System, United Healthcare, Honeywell, Cargill, Marshall Fields, American Airlines, Federal Express, ING, Quest, IBM, US Bancorp, Pillsbury Company, AT&T, Motorola, Skandia, Lutheran Brotherhood, Scotts Company, Stanley Tool Works, The Wall Street Journal, 3M, Sony, and Target Stores.
Karl has recently co-authored a book titled Be Your Own Brand, an innovative book about personal brand, based upon personal values. His concepts of personal brand have been effectively used to help individuals align more closely with their employers brand resulting in true organic brand building for organizations.
Karl holds a Masters Degree in Economics from the University of Minnesota. He got his "real world" experience in numerous marketing and sales positions with Cargill, Schlitz Brewing Company, CPC International and Control Data. Karl is the former chair of the board of directors of the Design Management Institute and currently serves on the board of VocalEssence.
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